Digital Marketing
Master Digital Marketing -SEO, SEM, Social Media & More!
Boost your career with in-demand digital marketing skills.
Digital Marketing Training is a practical course designed to teach individuals how to promote businesses, services, or products online using strategies such as SEO, Google Ads, Social Media, Email Marketing, Content Creation, and Analytics. This course prepares students for roles like Digital Marketing Executive, SEO Analyst, PPC Expert, Social Media Manager, or Freelancer.
✅ Basic computer & internet skills are enough to start
✅ Best suited for students, working professionals, entrepreneurs, freelancers
✅ The field changes rapidly — stay updated with tools & algorithms
✅ Portfolio and certifications matter more than a degree
✅ Build your own blog or run test campaigns for practice
✅ Ideal for career switchers or people aiming for remote work/freelancing
| Benefit | Description |
|---|---|
| 🌐 Industry-Relevant Skills | Learn real-time techniques used in digital campaigns |
| 💼 100% Job-Oriented | Get hired as a Digital Marketer, SEO expert, or freelancer |
| 📱 Multi-Channel Marketing | Master Google Ads, Meta Ads, Email, SEO, and more |
| 🧑💻 Live Project Work | Hands-on training on real brands or dummy websites |
| 🎯 Certifications | Prepare for Google, Meta, HubSpot, and SEMrush certifications |
| 💸 High ROI Skills | Learn how to get leads and sales through paid and organic methods |
| 🧳 Freelance or Startup Ready | Learn how to manage clients or run your own campaigns |
Introduction to online marketing
Digital channels overview (SEO, PPC, Social, Email)
Basics of branding and digital strategy
On-page & off-page SEO
Keyword research & tools (Google Keyword Planner, Ubersuggest)
Technical SEO, backlinking, and website audit
Google Search Console & Analytics
Campaign setup and optimization
Keyword bidding strategies
Ad copywriting & Quality Score
Google Ads certification prep
Facebook, Instagram, LinkedIn, YouTube, and Twitter marketing
Organic and paid strategies
Content planning and performance tracking
Ad Manager setup and campaign objectives
Targeting, retargeting, and A/B testing
Pixel integration & conversion tracking
Building email lists & segmentation
Tools: Mailchimp, SendGrid, Zoho
Campaign automation and performance analysis
Shopify, WooCommerce basics
Sales funnels, product listing SEO
Cart recovery and promotions
Content writing strategy
Blogging tools: WordPress, Grammarly, Surfer SEO
Monetization with AdSense & affiliate marketing
Setting up GA4 and event tracking
Analyzing user behavior
Reporting & insights for marketing optimization
How affiliate programs work
Platforms: Amazon, ClickBank, ShareASale
Website setup and income strategies
Tools: HubSpot, Zoho, Mailchimp, Zapier
Lead nurturing and automated workflows
Covers all modules: SEO, SMM, PPC, Email, GA4, Content, E-commerce
Final project + job interview prep
Google & Meta Certification guidance
What is Digital Marketing?
Traditional vs. Digital Marketing
Digital Marketing Platforms Overview
Domain, Hosting, and WordPress Setup
Landing Page vs. Website
Basic Web Design and Optimization
On-Page SEO (Title, Meta, Keywords, URLs)
Off-Page SEO (Backlinks, Social Bookmarks)
Technical SEO (Sitemaps, Robots.txt)
Google Search Console & Ranking Techniques
Google Ads Account Setup
Campaign Types: Search, Display, Video
Keyword Planning & Bidding
Ad Copy, Extensions, Quality Score
Conversion Tracking & Reporting
Facebook, Instagram, LinkedIn, Twitter Ads
Organic vs Paid Strategies
Pixel Tracking and Custom Audiences
Content Calendar Planning
Setting up Google Analytics 4 (GA4)
Understanding Traffic, Bounce Rate, Session
Goal Setting and Conversion Funnel
UTM Parameters and Source Tracking
Email List Building Strategies
Tools: Mailchimp, Sendinblue
Campaign Types and A/B Testing
Avoiding Spam & Compliance
Keyword Research Tools (Ubersuggest, SEMrush)
Blogging Platforms & Strategy
Types of Content: Video, Blog, Carousel
Content Funnel (TOFU, MOFU, BOFU)
Shopify, WooCommerce basics
Selling Products via Ads & SEO
Amazon Affiliate, ClickBank, Flipkart Affiliate
How to Create a Digital Marketing Resume
Building Freelancing Profiles (Fiverr, Upwork)
Client Communication & Proposal Writing
Case Studies & Interview Preparation
What is the difference between SEO and SEM?
How do you decide which digital channel to use?
How do you define and measure ROI in digital campaigns?
What is a canonical tag?
How do you find the right keywords for a blog?
What is Quality Score in Google Ads?
How do you track conversions in a campaign?
How do you handle negative comments on a brand page?
What is Facebook Pixel and why is it used?
What is bounce rate and how can it be improved?
What KPIs do you monitor in Google Analytics?
| Career Track | Included Courses |
|---|---|
| SEO Specialist | SEO + Content + Analytics |
| Paid Ads Expert (PPC) | Google Ads + Meta Ads + Analytics |
| Social Media Manager | SMM + Instagram + Content Strategy |
| E-commerce Marketing Expert | SEO + SMM + E-commerce Ads + Email |
| Digital Marketing Executive | All Modules + Internship/Projects |
| Freelance Marketer | SEO + Blogging + Affiliate + Local SEO |